AI is quick at marketing copy, social posts and website text. For a small firm without a marketing team, that is a real help. The catch is that the SRA expects your publicity to be accurate and not misleading, and a model does not know what your firm can truthfully claim.
The risk in generated copy
A model will happily produce confident claims about expertise, results or specialisms that your firm cannot back up. Published as marketing, those become statements you are answerable for. The tool does not check whether they are true. You have to.
Use it for drafts, not facts
Let AI give you a first draft, a headline or a tidier paragraph, then edit it so every claim is one you can stand behind. Strip out anything that overstates the firm's experience or promises an outcome you cannot guarantee.
Keep your voice
Generated copy tends to sound the same across every firm that uses it. A few minutes shaping it to how your firm actually speaks makes the difference between marketing that sounds like you and marketing that sounds like everyone.
AI is a useful drafting hand for marketing, provided a person checks that every word is honest before it goes out.
The publicity rules sit in the SRA's Standards and Regulations, and they apply to a chatbot's words as much as to yours.
If AI writes your firm's marketing and nobody signs it off against the publicity rules, that check takes us an hour: ask us.